Insights

The Arizona cannabis market is undergoing a notable evolution. As we step into 2025, we observe a maturing consumer base, increased demand for solventless and terpene-forward products, and a regulatory environment gradually aligning with federal descheduling efforts. From a biological standpoint, consumer preference is shifting toward less-processed, full-spectrum concentrates — an expected outcome as end users become more cannabinoid- and terpene-literate.
We’re also witnessing a redistribution in market share across product categories, with concentrates and infused pre-rolls seeing consistent growth while traditional flower sales plateau. The data suggests an impending shift in vertical integration strategies — operators will need to optimize their internal systems for both efficiency and adaptability.
For businesses navigating these transitions, understanding the underlying chemical profiles consumers prefer is just as critical as tracking macroeconomic trends. And in that overlap — between scientific precision and market responsiveness — is where the most resilient cannabis operators will thrive.